"I use the internet to help companies, bloggers and entrepreneurs, to grow and succeed."
WHAT I CAN DO
My mission is to help you or your company grow quickly and efficiently.
I do this through a combination of modern, digital marketing techniques.
- Photography & video content production
- Social media management
- Financial consultancy and data analysis
- Growth strategy and idea generation
- Facebook and Google advertising
- Website design and consultancy towards engagement
WHO I HAVE WORKED WITH
some more detail.
These days companies are still spending millions of pounds on generic advertising that isn't being consumed. TV, Radio and Posters have declining engagement rates. You don't know who is going to see it, or even if it was effective.
When was the last time you sat at a bus stop, looked at a poster and thought, do you know what, I do fancy a pack of Maltesers?
Even in the film industry there has been a huge shift towards using 'influencer' or given I hate that word, creator marketing.
Manchester City Football Club have just hired the Sidemen to represent them. They are a group of YouTubers who play video games, particularly Fifa. They have realised that they can measure the number of people who see their videos or MCFC's "adverts", as well as their effectiveness and conversion rates.
Fitness companies such as My Protein have 1,000's of brand ambassadors who simply promote their products and get paid doing so. As it stands, this type of marketing is undervalued and traditional marketing is still heavily overvalued.
As a Chartered Accountant I have spent the last 7 years working with a wide range of entities from owner managed businesses to large publicly listed companies.
I have seen and analysed 100's of financial statements and developed a skill of being able to assess cost reduction opportunities, which don't impact the sales ability of the business.
I also develop unique strategies and ideas that can take the company to the next level, that may have been overlooked or have never even been considered.
I've been able to take the good, bad and ugly away from the companies I have worked with, and would love to share my experience and unique ideas with you.
Hopefully a fresh pair of confidential eyes can give a different perspective you may have overlooked, and unlock the potential you may have missed.
The complex world of Google Adwords, Facebook Advertising, Sales funnel technology and much more. I've had to learn how all of this works and how it can be optimised. Not only that, but the results are measurable. I can help you manage a new strategy that will reduce your cost base and help your business grow.
There are hundreds of new age marketing techniques, some of which work well for certain industries, and some that don't! I can help you save time navigating the minefield so you can get back to running your business.
Stock photographs that are nothing to do with a business are frankly useless. No one believes that they are real. They are cheesy and don't add any value to a company. Amazingly they are still being used today.
If you have a website and social media pages, the fact is, you are publishing personalised media everyday.
Business is becoming more competitive and everyone from the local fish and chip shop to Coca-Cola needs to ensure their images are of a high quality and eye catching. They need to be artistically staged images that tell a story to get the engagement needed to resonate with people and potential customers.
I believe I have a unique way of looking at a business. I can pick out any unique selling points and share them through images. The aim is to show people the reason why you started your company in the first place.
When was the last time you sat down at an exact time to watch a television program?
When was the last time you watched a television?
Even if you do still watch TV, what happens when the adverts come on? You reach for your phone to catch up on social media, or talk with friends, or you go and do something else like make a brew.
The fact is, no one is consuming TV or Film adverts anymore, especially not in their archaic format.
This is where I can help.
With the skills I have developed in film making and post production editing, I can put together multi platform video, from Youtube to Instagram stories, that is engaging with your community.
This video content needs to show off what you have to offer. Be engaging and designed for its intended platform. Be edited, on brand and spark a conversation.
An advert, that isn't an "advert".
COMMUNITY BUILDING AND CONTENT STRATEGY
Content strategy is vital. Let's put it this way, did you know that Mayfair is the highest engaged filter on Instagram? I have had to learn all this stuff so you don't have to. I help clients create engaging content in multiple formats, targeted to a specific audience. Not only that but ensuring it is within your target demographic designed to build your own community.
There’s no point in doing anything unless you have an audience. I’ve developed techniques to help clients rapidly grow engaged communities.